Paid search marketing is a way for businesses to boost their search engine visibility. Companies like Google, Yahoo, and many of the other major search engines allow companies to pay for their website to appear at the top of a search engine list. The many features that go into paid search marketing include PPC (Pay Per Click), in which companies pay each time their website is clicked. Google AdWords is a good example of paid search marketing. These are the advertisements that appear in the left of the browser next to the regular search results. Companies pay for their advertisements to show up in this search engine even though they may not be on the first few pages of the search. This allows the companies to boost their visibility on the web, and it allows Google to make money via marketing profits. Paid search marketing is a win-win situation for both the companies in the search of exposure and the major search engine providers. On line brand protection software is an upcoming result of this trend because an approximation of 20% of PPC ads are known to be fraudulent…